The Roles of Source Characteristics in Building an Effective Digital Marketing Communication Fatik Rahayu1, Ayu Ekasari2, Luki Adiati Pratomo3, Annisa Yulistiari Banupa4, Khansa Fara Wijanarko5 {fatik.rahayu@trisakti.ac.id1, ayu.ekasari@trisakti.ac.id2, luki.adiati@trisakti.ac.id3} Faculty of Economic and Business, Universitas Trisakti, Jakarta, Indonesia1,2,3
Oleh :
Ayu Ekasari
