Rising public awareness of halal certification and consumer rights in Indonesia has prompted strengthened regulations through Law Number 33 of 2014 on Halal Product Assurance, aiming to ensure compliance with Islamic standards and protect Muslim consumers. This study examines how this law impacts consumer trust, market dynamics, and business readiness, particularly for micro, small, and medium enterprises, while addressing gaps in regulatory enforcement and consumer awareness. Employing a qualitative approach with a descriptive-analytical design, data were gathered through in-depth interviews with stakeholders, including certification bodies, businesses, and consumers, alongside document reviews and observations.
Oleh :
Ni Gusti Nyoman Renti Maharaini
