Abstract In the realm of marketing, the rise of influencer marketing and its integration with social media platforms have brought about a significant change in communication strategies. This convergence has led to a transformative shift in the marketing field. This study aims to investigate the diverse roles of social media influencers in promoting Halal brands. Specifically, it focuses on how influencers shape consumer attitudes and perceptions. The research also examines the complex interactions among influencers, opinion leaders, and endorsers in modern marketing. These insights are valuable for marketers, advertisers, and scholars. By offering a comprehensive understanding, this study enriches our knowledge of the evolving marketing landscape, the impact of social media on consumer behavior, and the intricate aspects of brand perceptions. This contributes to existing knowledge and provides a basis for future research.
Oleh :
Sri Vandayuli Riorini
