Abstract The expansion of the fast food sector nationally, internationally and culturally, is dictated by changes in consumer lifestyles, increases in disposable income and preferences for convenience. This research looks for the relationship between the relational benefits dimension and brand experience on loyalty in Indonesia. This study uses a quantitative approach, which is a method used to answer research problems related to data in the form of numbers or numbers. This research is a survey research with quantitative research methods. Regarding relational benefits, the results of this study identified significant impacts that "benefits of trust, social benefits, benefits of special treatment for WPM, WOM and RI Keywords: experiences; relational benefits; loyalty
Oleh :
Sri Vandayuli Riorini
