ABSTRACT Received: May 29, 2025 Revised: July 21, 2025 Accepted: July 30, 2025 This research explores the impact of Green Transformational Leadership (GTL) and Green Perceived Organizational Support (GPOS) on Green Entrepreneurial Intention (GEI) among Generation Y employees in the retail sector of South Tangerang, with Green Self-Efficacy (GSE) serving as a mediating variable. Using data collected from 120 respondents, the analysis reveals that GTL and GPOS positively influence GSE. Nevertheless, only GTL directly contributes to GEI, whereas the influence of GPOS on GEI is mediated through GSE. These outcomes emphasize the critical role of leadership and organizational backing in enhancing employees' confidence to pursue green entrepreneurship. The study concludes that strengthening green self-efficacy and promoting environmentally conscious leadership are essential strategies to support sustainable innovation within retail organizations.
Oleh :
Netania Emilisa
