Repository Karya Ilmiah Universitas Trisakti

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Logo and Packaging Creation Training as a Rebranding Effort for MSMEs to Increase Sales

This PkM activity applies a mentoring method with a PAR (Participatory Action Research) approach that actively involves participants in implementing activities. A total of 10 (ten) food and beverage MSMEs players, all women, attended the training held on Friday, May 03, 2024, at the RW 007 secretariat office, Tanjung Duren Utara Village, West Jakarta. Through this training, the participants, who are MSME players, gained knowledge in designing attractive logos and product packaging so that they are expected to increase their product sales.


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Menul Teguh Riyanti