This study looks at factors that influence people's environmental attitudes that lead to their intention to visit sustainable tourism destinations. The research design method used is using hypothesis testing with a research strategy using survey research with a sampling method using a questionnaire.A total of 340 respondents were selected using a targeted sampling method. The data was analyzed using a structural equation model. The results show that nature's enjoyment, environmental identity, and image of destinations based on nature has a positive influence with environmental attitudes, and that environmental attitude also have a positive impact with intentions to visit destinations for sustainable tourism. However, for the environmental concern does not affect environmental attitude. Future studies may not only add other variables to develop better research models, but also add respondents to increase the generalizability of the results. The results obtained provide a guide for sustainable tourism policy makers and operators in designing ads that enhance people's attitudes towards the environment. This study provides a conceptual framework for understanding people's behavior related to sustainable tourism
Oleh :
Luki Adiati Pratomo
