The rapid development of the hospitality industry and increasingly fierce competition. One of the key factors influencing consumer decisions is the level of trust in the hotel. Trust includes consumer perceptions of the integrity, reliability and competence of the hotel in providing services in accordance with consumer expectations. This study aims to explore the influence of ethics and trust on consumers' desire to visit hotels. Therefore, high trust in hotels can help create positive perceptions of service quality, security, privacy and consumer satisfaction. This research will be disseminated directly through electronic media. The results of this study include, Ethical Branding has a positive influence on Trust, and Trust has a positive influence on intention to visit. These results indicate that consumer trust has an important role in influencing consumers' decision to visit a hotel and can be a significant differentiation factor among competing hotels
Oleh :
Luki Adiati Pratomo
