This study examines the antecedents and consequences of trust in online retail in Jabodetabek. Samples were consumers who have shopped at online retail (Tokopedia), totaling 200 respondents. They were selected using the non-probability sampling method with a purposive sampling technique. The collected data were analyzed using Structural Equation Modeling. Results indicated that the complementary of interaction quality, complementary of environment quality, and complementary of outcome quality have a positive effect on trust in the retailer. Finally, trust in the retailer positively affects the intention to recommend.
Oleh :
Luki Adiati Pratomo
