The potential of halal food as an ecosystem driving the economy of local communities in general in Indonesia needs to be developed so that Indonesia becomes the world's halal center. Based on several facts, it shows that there are still Muslim people who do not understand when visiting tourist attractions and restaurants that are only intended for non-Muslims. The aim of the study was to determine the effect of halal awareness, destination image, and destination trust on visit intentions to Bali, Manado and Medan City. This study establishes several criteria for target respondents, namely Indonesian Muslims aged 20 years and over, know the term halal tourism, have never visited Bali, Manado and Medan City in the future. The research approach uses quantitative methods and survey techniques from October to December 2022 with a total of 236 respondents. Data analysis using SEM-AMOS. Based on the research findings, this study concludes that visit intention can be carried out by increasing halal awareness, destination image, and destination trust. Tourism object managers are expected to provide special places and food, so as to increase Muslim tourist visits.
Oleh :
Luki Adiati Pratomo
