In recent times, there has been an increase in the number of environmentally-friendly products circulating in Indonesia. Companies providing such products see an opportunity to gain market share in Indonesia. The purpose of this research is to analyze the influence of consumer purchase intentions on environmentallyfriendly products. The research method used is quantitative research involving 144 respondents as the research sample, selected through purposive sampling method. The results of data analysis show that marketing through social media has a positive influence on consumer attitudes (Attitude) and subjective norms (Subjective Norms). Furthermore, consumer attitudes (Attitude) also have a positive impact on the intention to purchase environmentally-friendly products (Intention to Buy green product), as do subjective norms (Subjective Norms) which also have a positive influence on the intention to purchase environmentallyfriendly products (Intention to Buy green product)
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