This research is to examine the important role of social media influencers in promoting the Five New Bali Super Priority Destinations. This research is using hypothesis testing research conducted in Indonesia. Data was obtained by distributing questionnaires to respondents who follow one or more social media influencers who like to travel on social media platforms such as Instagram, TikTok, and YouTube in the last six months. 218 respondents were collected using purposive sampling to determine the sample. Data were tested using Structural Equation Modeling (SEM). The results of this study found that attachment to the influencer has a positive influence on loyalty to the influencer which will have an impact on the intention to visit tourism destinations. Therefore, managers of tourist destinations and the government are advised to use social media influencers as their marketing tools.
Oleh :
Luki Adiati Pratomo
