This study was expected to give academic and practical benefits where the proposed conceptual framework may contribute as additional literature about green marketing and positively implies environmentally friendly product marketers. Researchers used an explanatory approach to prove all the hypotheses empirically. This approach is expected to identify the effect of two, three, or more constructs, as well as directions, patterns, and strengths within each product. Besides that, the researcher used a purposive sampling method where primary sampling was used through sample collection based on applied criteria. The preliminary data used resulted from questionnaire distribution using Google Forms online survey from October 2021 to January 2022.
Oleh :
Nico Lukito
