The purpose of this study is to analyze Antecedents Visit Intention in Kepulauan Seribu Tourism as moderated by Travel Motivation. The problems of this research are: Is there an effect of Travel Motivation on Visit Intention, the influence of constraints on Visit Intention, the effect of perceived travel risks on Visit Intention, can Travel Motivation moderate the effect of perceived travel risks on Visit Intention, Travel Motivation can moderate the effect of constraints on Visit Intention. This research uses explanatory type using quantitative. The sample used for this study was 118 respondents living around Jakarta, Bogor, Depok, Tanggerang, Bekasi JABODETABEK. Data collection used in this study is a survey that must answer the questions given by researchers. Analyze with descriptive analysis and path analysis. The results of the questionnaire were processed using a Structural Equation Model (SEM).The results of hypothesis testing indicate that the variable dimensions Travel Motivation does not have a positive influence on Visit Intention, Constraints have a positive influence on Visit Intention, Perceived Travel Risk has a positive influence on Visit Intention, Travel Motivation can moderate the effect of Perceived Travel Risk on Visit Intention, Travel Motivation can moderate the influence of constraints on Visit Intention.This study uses a sample size of 118 respondents which may not represent the total view of the community. The next researcher must emphasize post-visit evaluation to investigate the role of Travel Motivation moderation in Risk Perception, Constraints and Behavioral Intention.The conceptual variable framework in this study adds the construct of using Travel Motivation as an independent variable on Visit Intention, Travel Motivation as a moderation of the Constraints and Perceived Travel Risk variables.
Oleh :
Nico Lukito
