Repository Karya Ilmiah Universitas Trisakti

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Semiotic Meaning in the Hyundai IONIQ 5 “Power Up the Future”

Sustainable energy and eco-friendly innovation ensure continuous technological development and the provision of energy for current as well as future generations. There are two main pillars of sustainable energy: eficiency and renewable energy. Energy sources that are included in the sustainable group include the development of electric-powered vehicles. Hyundai recently released its newest electric car, the IONIQ 5. The Hyundai IONIQ 5 is the irst environmentally friendly electric car made in Indonesia to be sold for the Southeast Asian market. Hyundai introduced the IONIQ 5 to the public through an advertisement video on YouTube.


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Oleh :
Januar Ivan