The growth of the digital economy has significantly reshaped consumer interactions, particularly in e-commerce, where users increasingly encounter risks related to data privacy, fraudulent activities, and imbalanced market practices. This qualitative literature review critically examines existing legal frameworks, academic discussions, and international policy developments to assess how effectively current regulations address these challenges. By analyzing diverse sources, the study finds that traditional consumer protection laws often fail to adapt to the complexities of digital commerce, especially in the context of cross-border transactions, platform responsibilities, and online dispute resolution.
Oleh :
N. G. N. Renti Maharaini
