Chapter 13 Determination of the Decision to Use Indonesian Islamic Bank Products Among the People of Jakarta Abstract This study aims to analize the influence, knowledge, religiosity, subjective norms, promotion, service quality on costumer decisions to use Indonenesian Islamic bank products in DKI Jakarta. The population in this study were Indonesian Islamic bank customers in DKI Jakarta. The sampling method used purposing sampling with a sampling size of 360 respondents, spread across five municipalities, Central Jakarta, West Jakarta, North Jakarta, South Jakarta, and East Jakarta. Data collection techniques with questionnaires via google form. The data analysis method used is descriptive statistical analysis with the help of SPSS and Structural Equation Model (SEM) from the AMOS software package. The results of this study indicate that the variables of subjective norms, religiosity and service quality have a positive and significant effect on customer decisions to use Bank Syariah Indonesia products in DKI Jakarta. Meanwhile, the variabels of knowledge and promotion have no effect on customer decisions to use Bank Syariah Indonesia products in DKI Jakarta. Key words: Knowledge, Religiosity, Subjective Norms, Customer Decisions, Bank Syariah Indonesia
Oleh :
Harmaini
